9. Technology Firm Singapore/UK (project elapsed time 5-months)
To improve growth following the worldwide reduction in demand for semiconductor assembly equipment, the UK/Singapore client asked BDM to identify new markets where the firm could diversify.
Benefits to the Client & Solutions
BDM's solution was to target firms providing automated drug-discovery
equipment which utilise almost identical 3-axis pick & place technology
to the client's semiconductor packaging systems. The client's Far-East cost
advantage and their ability to meet exacting quality standards offered an
excellent fit with the equipment providers need to reduce costs by outsourcing.
The project's key steps included:
- Market research concluded that the high-growth automated drug-discovery market was very attractive due to the similarity of technology to the client's existing systems.
- Analysis and presentation of the market research to the Client and Singapore Government's Venture Capitalist investors so that the client could win funding for a new outsourcing company.
- Market evaluation of the commercial interest in outsourcing high-reliability equipment by direct marketing, interviews and visits to medical equipment firms in UK, Europe and America.
