Sales & Marketing Communications & Marketing Plan
To assist you to develop a compelling sales message BDM uses the Industrial Product Marketing Plan (IPMP) to create the value-proposition & marketing/sales collaterals. The IPMP format gets you ask all the right questions from the customers stand-point so that your marketing communications will address:-
- What are the measurable customer-values offered by the new product/service?
- Who are the best prospects (& market sectors) to target?
- Why should prospects buy this new product/service v your competitors' product/service offerings?
- How to persuade new prospects to buy your product/service (& develop brand loyalty)?
Marketing & Sales Plan
A well thought out IPMP will allow you to sustain profitable sales growth & to extend your brand or to deepen the customer relationship in the case of b2b sales.
Please contact us for a free copy of the IPMP format if you need to start thinking about how best to develop your new product/service marketing/sales message.
Marketing Communications Media
In deciding how best to reach your target customers & gain their attention, some of the following media may be useful to embody the compelling sales message:
- Video sequences can be a powerful way to promote new products & services (for web site and/or CD ROM)
- Web site structure/navigation, sales content & copy (professional copy sells)
- Web site optimisation
- PR (specialist targeted PR & key issue articles can draw in customers)
- Direct marketing (predictable, measurable & quick)
To discuss how different techniques/media can be combined to promote your product or service please contact us.
Corporate Communications
- Message definition workshops
- Technical literature design
- Investor Presentations
- Project presentations
To discuss your project requirement (or to request a confidential meeting) please contact us