Marketing Communications & Digital Design (b2b & b2c Clients)
We will devise a marketing communications campaign using creative design, copy & the most appropriate media to get your new product or service noticed by the target audience.
BDM & its specialist partners are experienced in promoting products & services based on an understanding of the customer value-proposition, the competitors’ positioning/promotion tactics, and the expectations of the target audience
Using new media can improve sales effectiveness for example, CD-ROM video sequences including scripted interviews with key staff (& seeing product demonstrations) can be a powerful way to promote new products & services.
To discuss how different techniques/media can be combined to promote your product or service please contact us for a demonstration.
Website Design
- Website content – develop the compelling website content using market segmentation & message definition techniques to identify the customer-values. Define the website’s functional navigation based on an understanding of the target customers’ information & sales needs.
- Website design & build including ‘Content Management Systems’ (CMS), which allow the user to make updates to the content, without having to rely on input from the website designer.
- Website Search Engine Optimisation (seo) services (& setting up Pay-per-Click campaigns) to increase the number of qualified leads to your site
View ABEO Consulting's 3Sixty Service Review
Case study: Abeo Consulting
“The marketing collateral produced was completed in a way which allows maximum re-use of the material, not only for web site and brochure material, but also for targeted marketing campaigns”...read more
Sales Training
As part of the process of developing a compelling customer-value proposition, BDM & its specialist partners can also provide tailored sales training to help to accelerate the introduction of new products & services:-
- Sales lead generation
- Bespoke course & follow-up support: The sales process
- Consultative selling (high-value products & services)
- Negotiation skills
- Sales team motivation
- Presenting to win
To discuss your sales training requirement please contact us
Corporate Communications
We can provide professional copywriting combined with the most appropriate media to enhance your company’s internal or external communications. From investor presentations, project bids to helping you to define the customer-value & sales proposition, marketing communications can set you apart from the competition.
- Message definition workshops
- Technical literature design
- Investor Presentations
- Project presentations
Case study: Tekwin Venture Technologists
“BDM very rapidly assimilated the nature and context of our business and were key in re-positioning our technology-based, delivery-oriented thinking into a very persuasive business-led proposition. BDM also created high-impact, effective visuals in the process of designing our web-site”...read more
Multi-Media (CD-ROM Video)
BDM & its partners can provide the scripting, professional interviewing, filming & editing to produce video suitable for:- a new product presentation (sales collateral), a corporate presentation or to support a project submission. Short video sequences can also be re-used in the website to create additional impact.
Advertising:
- Creative advertising design & theme
- Digital design (& photography) for company sales collaterals, direct-mail, exhibitions and
Packaging Design:
- New Brand creative design for b2b & b2bc products
- Digital graphic design
- Industrial packaging design & innovation
To discuss your project requirement (or to request a confidential meeting) please contact us