Product & Service Marketing & Sales Strategy Workshop
The strategy workshop is intended to focus on a specific product/service challenge & to quickly define the potential solutions (& key work areas).
From this workshop you will get solutions that will show how to improve your product-service competitive advantage and how to develop your product & service strategy.
Your requirements may include a need to:-
- create new ideas for incremental product/service design improvements (to extend the life-cycle),
- cost reduce an existing product or process to increase profitability
- Create a new compelling sales proposition & brand image online/offline (to re-launch the brand).
- identify the future customer requirements as an input to a new product /service design (NPD) project
- identify breakthrough product/service ideas to create a step-change in competitive advantage
- In any event, a tailored (fixed-fee) workshop can be structured involving your team members to quickly develop a new approach.
To discuss your needs & expectations for a product-service strategy workshop call T 01291 620703 or click the enquiry form link
The product service strategy workshop may include:
Market & Customer Insight
- Identifying how to get specific customer insight through qualitative/quantitative research & how to identify new profitable product/service opportunities.
- Combating competitors products/services where the market perceives little differentiation
- Market testing of new ideas through structured focus-groups (supported by new product/service visualisation & prototypes) to confirm the design strategy
Product & Service Design Innovation
- Product/service incremental design improvements to extend the brand
- Creating the ideas that will form a product & service strategy of enhancements to maintain competitiveness.
- Product design & manufacturing solutions to reduce costs
- Identifying the ideas for breakthrough product/services (e.g. user interface design, 3D industrial product design & structural packaging). See: Product/Service Innovation Workshop for more information.
- Confirming the customer reactions to new products/services through virtual models & prototypes
Market Development Strategy
- How to improve the customer experience of your products/services & increase customer-value
- Creating a new customer value-proposition & website customer experience (using multimedia)
- Using design to improve the customers interaction with your firm’s products/services, reinforce the brand & differentiate from competitors
- Create compelling sales & marketing communications to get your sales message across