Sustaining Profitable Growth & Maximising Product Life-cycles

The innovation of new products & services with a sustainable competitive advantage is desirable to sustain long-term profitable growth. Alternatively, extending the life-cycle of existing products/services through incremental design improvements can help to maximise the sales more

Depending on the stage of your market development activities (in relation to the generic characteristic 'Revenue v Time Curve'), different tactics can be used to drive market growth:-

* Starting point:- A workshop to understand the key issues affecting your business & the potential solutions.

BDM recommends a half-day session followed by a written report outlining the potential solutions & a second meeting with the Client to critique the proposal & process steps. Contact us

Characteristic Revenue V Time Curve following New Product Introduction

Revenue V Time Curve following New Product Introduction

Marketing Communications (Introduction & Growth Phases)

  • Marketing workshops to find solutions to sales & marketing more
  • Creative advertising to reinforce the brand-message (including website design & copy)
  • PR articles in key industry publications
  • Website keyword & professional copy ‘search engine optimisation’ (SEO)
  • Website Pay-per-Click campaigns to attract qualified prospects to your website
  • Multimedia Video CD-ROM promotion techniques for sales collaterals

Market Insight & Innovation (Growth & Maturity Phases)

  • Quantitative or Qualitative market research surveys to evaluate customer reactions to existing products/services
  • Market research to assess new business opportunities for products/services (ROI & market attractiveness analysis)
  • Market surveys (Focus-groups) to understand customer values & desirability (influences on NPD)

Strategy development

* To discuss your project requirement (or to request a confidential meeting) please contact us