Sustaining Profitable Growth & Maximising Product Life-cycles

The innovation of new products & services with a sustainable competitive advantage is desirable to sustain long-term profitable growth. Alternatively, extending the life-cycle of existing products/services through incremental design improvements can help to maximise the sales revenue...read more

Depending on the stage of your market development activities (in relation to the generic characteristic 'Revenue v Time Curve'), different tactics can be used to drive market growth:-

Market development techniques (brand development, creative advertising, PR, Channel partners, website optimisation (SEO, PPC), sales training, and by an integrated marketing communications campaign.
Market Insight (audit of the competitors products/services & sales tactics), market opportunity analysis & ROI (for new product/service improvements), customer satisfaction surveys (quantitative/qualitative surveys for business improvement)....read more
Innovation & design of new products & services (incl: incremental or breakthrough ideas & IP). Customer evaluation/testing of new concepts/ideas through focus-groups & surveys to confirm sales potential...read more

Starting point:- A workshop to understand the key issues affecting your business & the potential solutions.

BDM recommends a half-day session followed by a written report outlining the potential solutions & a second meeting with the Client to critique the proposal & process steps. Contact us

Characteristic Revenue V Time Curve following New Product Introduction

Marketing Communications (Introduction & Growth Phases)

Marketing workshops to find solutions to sales & marketing challenges...read more
Creative advertising to reinforce the brand-message (including website design & copy)
PR articles in key industry publications
Website keyword & professional copy ‘search engine optimisation’ (SEO)
Website Pay-per-Click campaigns to attract qualified prospects to your website
Multimedia Video CD-ROM promotion techniques for sales collaterals

Market Insight & Innovation (Growth & Maturity Phases)

Quantitative or Qualitative market research surveys to evaluate customer reactions to existing products/services
Market research to assess new business opportunities for products/services (ROI & market attractiveness analysis)
Market surveys (Focus-groups) to understand customer values & desirability (influences on NPD)

Strategy development

Marketing Strategy workshop to understand key business issues & the potential solutions...read more
Strategy Development project to define a practical new business & customer marketing strategy (& product/service development plan)...read more
Innovation & Design workshops to identify new ideas for products/services (& IPR)...read more
Evaluation of new product design concepts & prototypes (customer focus groups, buyer presentations, OEMs)
Product/service design & development solutions & optimisation...read more